The Camera as My Canvas & the Knowledge of Lighting as My Brush

Welcome to my very first photography blog titled: "The Camera as My Canvas & the Knowledge of Lighting as My Brush". First of all, let me make a brief introduction of myself. My name is Hermenegildo JR Alejo, and "IRIEROOTSINI" is the alias that I use in the world of photography. I am a FilAmOz (Filipino American Australian) professional photographer that grew up in America where I studied fine arts in Southern California. In 2013, I migrated to Australia where I established Irierootsini Photography in 2015, to cater the commercial photography needs of businesses around Sydney. Well, enough of that for now and let's talk about my approach to photography. So, what does a camera have to do with a canvas, and the knowledge of lighting, have to do with a brush? Well, imagine a talented artist working on an oil painting without any paints or brush. Can you imagine that? Now, imagine a photographer without any source of light, in absolute darkness. Do you see the similarity? The artist needs his paints & brushes, while the photographer needs his lights. Now, just like an artist, my knowledge of lighting will be my paint and my brush, which will help me create captivating images on my camera, as my canvas.

In order to totally understand why light is so important, let us take a look at how photography began. Did you know that many artists before the invention of the modern camera developed a technique in accurately depicting the images they are trying to recreate by using a camera obscura box? To further elaborate on "camera obscura" and a brief history of photography, here's a five minute video clip by Cooperative of Photography (COOPH) titled "The History of Photography" that you might find interesting.

If you watch the video, it will tell you that the first photographers were visual artists. Now, do you see why I can say "The Camera as My Canvas & the Knowledge of Lighting as My Brush"? With that being said, welcome again to Irierootsini Photography, where I approach every photography project as a masterpiece and treat my client's photography requirements as my own. Being a commercial photographer, gives me the luxury in working with all the major photography genres. These abilities drive me to excel and to stay on top of my A-game, by producing the best images possible. My aspirations to be the best, gives me the energy and passion to make a difference in helping businesses and individuals grow. With my innate gift in the arts, you can rely on my artistry to produce outstanding photography works by always pushing myself beyond the horizons of creativity. Possessing creativity and fueled with imagination, I bring my naturally born artistic talent to every aspect of my work by using the camera as my canvas and the knowledge of lighting as my brush to capture wonderful images.

Don't forget to look at my work samples from my clients in Lifestyle Photography, Product Photography, Professional Headshots, Portraits Photography and Corporate Event Photography. Come take a journey with me and get inspired. My photography blog is dedicated to showcasing my past and present projects. I will give you my in-depth insights on how the images came to be and also give you photography tips for all photography enthusiasts out there. Until next time!